a. Customers
Customers are objects that serve enterprises and the factors determining the success or failure of your business. Because customers to create market-scale customer make the size of the market. These fluctuations customer sentiment expressed by the change preferences, tastes, habits make the number of products sold increased or decreased. The production-oriented business activities focus on customer needs will bring positive results for the business. A particularly important factor is the level of income and ability to pay of the customer is crucial to the amount of goods consumed by the enterprise. As incomes rise, demand increases and vice versa, so businesses need to have policies, pricing, reasonable product.
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