what are the qualities of a successful brand? brand is a name or sign helps identify a product. A successful brand is a product marked with a sustainable competitive advantage. Microsoft, IBM, BMW, Coca Cola, Shell ... are examples of corporate brands, Louis Vuitton, GUCCI, Dove, Tide ... are examples of brands. Brand an intangible component, but is a vital component of an enterprise. Once the product has reached the level almost impossible to distinguish by the nature, characteristics and benefits of the brand is its single element creates a difference between the products. brand speaks of trust and safety.
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