Legal-political The first factor that impacts of the cosmetics industry is a legal-political environment. Voiculet, Belu, Parpandel and Rizea (2010) States that environmental policy is a framework that is a system that creates the relationship between the business and political power while the legal framework includes all regulations and laws. Zakaria (2012) said, in the cosmetics industry, there are a number of regulations to protect the safety of customers such as the control of drugs and cosmetics Regulations 1984 sale of Drugs Act 1952 (revised in 2006). Zakaria (2012) also wrote the Drug Agency was established with the objective of fulfilling the responsibility means that companies in the industry should be concerned about ingredients and their methods to produce their products. Furthermore, Malaysia is one of the ASEAN countries and it allows the members of ASEAN to transact with each other but also the difficulty of different regulations, so ASEAN harmonized cosmetic regulatory scheme was introduced to guide all cosmetics companies to produce similar quality in the same system produced its commodity (Zakaria, 2012). Thus, the political environment-this is Mark The Body Shop because the company cannot simply produce their products with the use of any input or other methods to increase their profits and they need to be sure that their products will not harm the client after consuming the products both in the short and long term.
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