In addition, it was able to realize that every action to build customer loyalty through the formation of the total customer experience for customers is the solid foundation for the tourism industry in Ireland was developed. Through a study of documents shows that the quality of service, values of service and customer satisfaction are the key factors deciding the form of elements of customer loyalty. However, there is more information for that facility would be able to explain that the form of loyalty is built by the above factors. Thus, the purpose of this study is to identify, verify and demonstrate a new factor to bring back customer loyalty, it's the customer experience (CE). The goal of this research paper is to examine the relationships and the influence of CE for the customer's loyalty. Indeed, CRM (Customer Relationship Management) and BL (Brand Literature) are asserting that loyalty is built on CE of any product or service. There are three elements that are determined to be relevant to CE: humanic clues, functional clues and mechanic clues. These elements will be learn clarity on the link through and its implications to the formation of customer loyalty. Based on the document is found, the relationship kept the loyalty of customers and CE in this study has been hypothesised to:
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