“Because the series’ very existence requires cooperation from the executives that it purports to make suffer for their sins, it has to raise them higher, in the end, than it found them at the start.” Realistic or not, the series continues to be popular. After all, haven’t you sometimes wondered what it would be like to do someone else’s job? The idea has moved beyond television too. Recently, the Australian government created a program that places CEOs undercover in their own workplaces. One CEO, Phil Smith of clothing retailer Fletcher Jones, said in tears of the experience, “I learnt a lot from this that I wouldn’t have found out any other way.”