Internal factorsLipice lip products of the company's marketing objectives Rohtotop is the objective "leading part".First, we must understand this target makes sense how? Yesmany businesses want to reach the largest market share of the market to reaplong term profits thanks to the efficiency increases with scale.With growing life as at present, the demand of beautyWomen also grew strongly, many cosmetic companies have launcheda lot of products rich in design, quality and price. Yes2 main product line, which is the high end cosmetics and cosmetics informationuse, common (demotic). Rohto company with the product g in Lipicetypes of cosmetic line for people with low and medium incomes.As a defining product strategy right from the start should haveplanning marketing fit that is set low prices for products toto achieve the largest market size they desire and through whichreap the profits.
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