Marketing concerns such as image, distribution, and customer service, may also affect the decision to export. Often foreign goods have a certain product image or cachet that domestically produced goods cannot duplicate. In addition, the firm’s need for quick and constant feedback from customers will influence how it handles exports. Finding information on foreign markets is unquestionably more difficult and time-consuming than finding information and analyzing domestic markets. In less developed countries, for example, reliable information on business practices, market characteristics, cultural barriers may be unavailable.
đang được dịch, vui lòng đợi..
