2.3.1. Primary ingredients and supp

2.3.1. Primary ingredients and supplementary feature
Normally, in Vietnam, people usually use the cheap and harmful material to produce a candel. Paraffin and Gel wax are two main elements of candel which is one of the remnants of oil, gas to. Concern about the consumer’s healthy, instead of using the harmful material, Candlex commit that its product will use the safety and natural materials. The body of candel is made by beeswax, beside that wick of candle is made by cotton material to subsitute metal material. Moreover, the oil for the candel also is committed with a good quality. Not only using the natural material, but also designing the outlook of products to increase the competitive . The product of Candlex also can be used like a present with a beautiful design .The consumer can feel really safety and satify when they use Candlex’s product.

2.3.2. Product reliability, durability, and serviceability
Candlex provide the reliability products. The elements of Candlex’s products are made by the natural marterials. Besides that, the marterials come from the early and reputable sources that make the consumer can trust on Candlex’s product. Used time of Candlex’s product depend on the size of the product and the frequency of using product. Typically, it might be about two weeks or two month. Not only use the quality oil to make the fragrant stay longer , but also twisting carefully the wick of candel which impact to the durability of product, it result that the Candlex’s product is better quality and can be used longer than others.

2.3.3. Service effectiveness, efficiency, and empathy
At Candlex, service is one of the most improtant fucntions. The objective of service is focus on the satisfy and the requirement of consumer about the service. The staffs will be trained, so the consumers can be consulted for the most suitable products. The consumer can also choose the favorite smell with the favorite design and color which will satisfy a part of the customer’s service requirement. If there is any problem with the mistake of the producers or deliveres, the consumer will get the new product and free voucher or free sample. Candlex also use the information of consumer to inform the new product , event , sale for the consumer or to give the thankful and to give the best wish for the consumer’s special occasion .
2.3.4. Style and design
Candlex focuses on the relaxation and the comfortable, so the style of Candlex will concentrate on the relax and reduce stressful features. For example, the store is decorated with the colors of peace and warm (yellow, green, blue…) all the products will focus on the soothing smell . Even the staff also be trained to always be clam and friendly with the consumer. Product of Candlex is designed from a traditional product for the person who like the simplicity to the complex decorated for the person who led to the sophistication.

2.3.5. Price
Candlex has a suitable price for every product. It will take you 200,000 VND to own a big size of product and 25,000 VND for the smallest size which is easy for using one time or for the first try. If the consumer buy Candlex with a combo the price of combo will be totally cheaper. Besides that, Candlex also reduce the price through the seasons or event (Christmas, Valentine, Black Friday, Candlex’s day). The consumer also recive a special price for special occasion (birthday, wedding...)