phone segment midrange and high-end with a clear USP. (Table Vietnam mobile market in 2014 - Data from IDC) The desire of consumers viOppo remember what brand and their products ? In fact, the actions of the Oppo split image of their brands into two arrays with different voices: one inside their cages humor and fun besides product introduction, the OPPO first jump into marketing social significance (Cause-related marketing) advertising campaign 'Making fathers need both hands' in order to encourage fathers to spend more time with children than is the use of the phone.
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